BRAND LOYALTY
Over the past decade, corporate stores have cottoned onto brand loyalty, as part of their business model. Case in point.... the PnPs' of the world, having formed alliances with the BP brand as another means of amassing loyalty points. To bolster their market share, even more, they are offering double loyalty points on a Friday when fuelling up at any BP filling station countrywide. It's one way of attracting the weekly paid crowd. The added benefit when you've earned R75.00 of points is that you can use it to put fuel into your tank even though it only equates to less than 5 liters.
Be that as it may, the question that begs to be answered; Is loyalty points the way to go of is bargain hunting and couponing preferable. Since chain stores don't self manufacture any products they sell and only offer a convenient shopping experience in the spacious mall-based stores, is buying their branded products better, equal or of a lesser quality than what you can but at their competitors? Remembering that manufactures badge engineer for them
WHY ARE PEOPLE LOYAL TO BRANDING
Branding is a big part of business today. So much so, that logo design and marketing and packaging took on a completely new meaning. But two of the larger chains store who have deliberately chosen single colour labelling for several of the products, the chose blue and the other green in order to reduce the cost of printing.
I think their savings in printing is quite substantial and if they should sell off their branded products less the saving they make on printing, it should be enough to attract client loyalty. For so reason or the other, it's just smoke and mirrors in order to achieve a greater profit margin. Overseas couponing is huge and hoards of people buy branded goods with coupons and end up with greater savings than loyalty points. It makes you think, doesn't it?
